Do you ever sit in front of your screen, knowing you need to work on content for your blog, but you just don’t know what to write about? I mean, blogging recent work is great (and essential!!) but it’s not what’s going to keep people coming back to your blog every week. I’m a firm believer that your content needs to be varied and include a mix of educational, informative, inspiring, and entertaining content in order to be effective. After all, if a client is considering booking you or *has* already booked you, isn’t it important for you to provide useful content that will allow them to get the most out of their experience with you?
Don’t just bombard them with images from recent sessions.
Take families, for instance. No busy mom is going to come back to your blog week after week to see ANOTHER family’s photos. But if you provide content that will help her make HER next photo shoot amazing? Or content that will help her choose products for her home? Or maybe content that will inspire her and provide a quick escape from the busyness of life? Those are the types of posts that will keep her coming back to your blog and keep you front of mind so that when she goes to book her next session, she thinks of you. Because she knows you care about creating beautiful images and products for her.
If you’re a wedding photographer, the same idea applies here! Brides are looking for helpful content that will make wedding planning easier, content that will inspire them in their own wedding, and content that will help them make decisions regarding their big day. One of the best people who can help her with this is YOU, her photographer! After all, if she fell in love with your images, she wants to know what SHE can do to help YOU create those images for her. And when her bridesmaid gets engaged, who do you think she will refer when she sees how much you care about the entire wedding experience?
But how do you come up with content ideas that will be effective?! What’s an easy way to create content that keeps people coming back?
Identify your ideal client’s pain points.
Yup, that’s it. Figure out your client’s pain points and voilà, you have a bunch of content ideas. How does that work? Well, once you have identified their pain points, create content that solves their problems. Here are three examples:
- Newborn photographers: First-time mom’s pain point is not knowing what to expect for a newborn session and feeling like she doesn’t know what she’s doing. After all, if it’s her first baby, she has no clue when to book, what the session will look like, or how to even prepare! Create content that addresses those concerns so that mom feels confident that the experience will be wonderful and will yield the images she wants of her baby.
- Family photographers: Mom’s pain point is the fear of not knowing if her children will behave for a full session and if the session will be worth such a big investment. One hour might seem so long for her! Create content that addresses that fear and include a behind-the-scenes perspective on what you do during family sessions to make sure parents get the beautiful images they dream of. Also, include tips on what parents can do to prepare their children for the session.
- Wedding photographers: Bride’s pain point is being afraid of not having enough time on her wedding day to get all the images she wants while still enjoying her time with her husband, friends, and family. Write content that helps her create a timeline that will allow her to enjoy the day while still ensuring there is enough time for all the must-have images of the day.
Remember that your clients don’t just have one point – they have many! Spend some time making a list of *all* their pain points and I guarantee you’ll have more content ideas than you can even handle right now.
From Side Hustle to Six Figures
